AwarenessActionAssessment Marketing and consulting in the Real World: going beyond the Gurus’ memorised pages – Part 2: resourcesExplore how limited budgets, time, and imperfect data impact real-world marketing and consulting strategies, beyond… Mario Lanza17 December 2025
AssessmentAction Strategic CRM: how to use OKR, Tasks and KPIs to get 100% out of your CRMDiscover how OKRs, Tasks, and KPIs revolutionize your CRM. Turn goals into concrete actions and… Mario Lanza13 August 2025
Awareness 2025: artificial intelligence, biological laziness, great experts and crying peopleAI is a tool, not a substitute. If your work can be replaced by an… Mario Lanza4 June 2025
Awareness IA: I also tested Gemini (and found that he also lies)The story of how Gemini, Google's AI, invented data about a real company. A critical… Mario Lanza23 May 2025
Awareness AI makes mistakes and lies! Beware of the digital “yes-man” assistantDiscover why we shouldn't blindly rely on AI: between promises, illusions of efficiency, and the… Mario Lanza12 May 2025