AwarenessAction Generative Engine Optimisation: Debunking the Most Common Myths From AI quality to ranking: analyzing the 10 most common myths about Generative Engine Optimization…Mario Lanza1 July 2026
AwarenessAction Artificial Intelligence Index (GEO): what official sources really say, and which myths need to be debunked An analysis of official sources on Generative Engine Optimisation (GEO). Find out what Google, OpenAI…Mario Lanza4 June 2026
ActionAssessmentAwareness CRM is not software. It is a change in mindset. A CRM fails not because of the software, but because of a lack of culture.…Mario Lanza22 April 2026
AwarenessActionAssessment Baudr: When using AI without the necessary expertise can land you in court The Baudr app, created using AI and requiring no technical expertise, was hacked in a…Mario Lanza1 April 2026
AwarenessActionAssessment Trade fairs: after the fair, the real work begins now Organising a trade fair is no picnic. Checklists, objectives, stands and contacts: everything you need…Mario Lanza11 March 2026
AwarenessActionAssessment Trade fairs: a (non-boring) guide for companies that don’t want to waste time and money Organising a trade fair is no picnic. Checklists, objectives, stands and contacts: everything you need…Mario Lanza18 February 2026
AwarenessAssessment Do you want to be David? Stop imitating Goliath Non copiare le strategie dei grandi brand. Impara invece a lavorare con metodo, processi chiari…Mario Lanza28 January 2026
AwarenessActionAssessment Marketing and consulting in the Real World: going beyond the Gurus’ memorised pages – Part 2: resources Explore how limited budgets, time, and imperfect data impact real-world marketing and consulting strategies, beyond…Mario Lanza17 December 2025
AwarenessActionAssessment Marketing and consulting in the Real World: going beyond the pages learnt by heart from the Gurus – Part 1: human beings Discover how human dynamics impact real-world marketing & consulting, moving beyond textbook theories.Mario Lanza26 November 2025
AwarenessActionAssessment 5 Common Mistakes in Customer Retention (and how to avoid them) Discover the 5 common customer retention mistakes that make you lose customers and how to…Mario Lanza5 November 2025