Awareness Does your form ask questions or make decisions?An effective form doesn't just collect contacts: it distinguishes requests, assigns priority, and activates the…Mario Lanza26 August 2026
Awareness Trolls, bots and fights in the comments: when engagement becomes a problemTrolls and bots aren't just annoying: they often fit perfectly into social media engagement mechanisms.…Mario Lanza5 August 2026
AwarenessAssessment The skills gap. What has changed since 2020?Why the 2026 skill gap stalls SMEs. With AI adoption at 16%, internal training is…Mario Lanza20 July 2026
AwarenessAction Generative Engine Optimisation: Debunking the Most Common MythsFrom AI quality to ranking: analyzing the 10 most common myths about Generative Engine Optimization…Mario Lanza2 July 2026
AwarenessAction Artificial Intelligence Index (GEO): what official sources really say, and which myths need to be debunkedAn analysis of official sources on Generative Engine Optimisation (GEO). Find out what Google, OpenAI…Mario Lanza4 June 2026
ActionAssessmentAwareness CRM is not software. It is a change in mindset.A CRM fails not because of the software, but because of a lack of culture.…Mario Lanza22 April 2026
AwarenessActionAssessment Baudr: When using AI without the necessary expertise can land you in courtThe Baudr app, created using AI and requiring no technical expertise, was hacked in a…Mario Lanza1 April 2026
AwarenessActionAssessment Trade fairs: after the fair, the real work begins nowOrganising a trade fair is no picnic. Checklists, objectives, stands and contacts: everything you need…Mario Lanza11 March 2026
AwarenessActionAssessment Trade fairs: a (non-boring) guide for companies that don’t want to waste time and moneyOrganising a trade fair is no picnic. Checklists, objectives, stands and contacts: everything you need…Mario Lanza18 February 2026
AwarenessAssessment Do you want to be David? Stop imitating GoliathNon copiare le strategie dei grandi brand. Impara invece a lavorare con metodo, processi chiari…Mario Lanza28 January 2026