General Privacy-first marketing: the cookie and tracking “problem”Privacy-first marketing doesn't ask for more data. It asks for better decisions, clearer processes, and…Mario Lanza7 October 2026
General Naspaluro, Plovelxn, and Clouvou: When Your Brand Name on Amazon Looks Like a TypoSelling on Amazon can bring traffic and orders, but the risk is building sales without…Mario Lanza16 September 2026
General Dealing with the “mess”: what to learn from Schettini’s slip-up The case of Vincenzo Schettini: 4 key points for managing a communications crisis. Do not…Mario Lanza2 March 2026
General Data-driven marketing, a less modern idea than you thinkLearn how data-driven marketing can help your company make smarter decisions and get more results.Mario Lanza17 April 2025
GeneralActionAssessment Maximising lead value: the potential of CRM in modern marketingHow to maximise marketing activities by using customers already in your CRM databaseMario Lanza27 February 2024
AwarenessGeneral Are you sure about your market orientation?5 symptoms that you are not so market oriented as you thoughtAlfonso Pace15 December 2022
General Signal for businesses and communicators: a possible unionSignal is a relatively new social messaging platform growing very rapidly. Will it succeed?Warp 73 March 2021
AwarenessGeneral Communicating valueCommunication is the tool used for moving the customer through the stages of the customer…Alfonso Pace10 August 2020
AwarenessGeneral Delivering the value propositionHow do we deliver the value proposition? The 4 pillars of executionAlfonso Pace3 August 2020
AwarenessGeneral From expectations, to segmentation, and buyer personasSegmentation and Buyer Personas, are they the same or not?Alfonso Pace20 July 2020