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Telefono Azzurro does a 360 turnaround and withdraws the #CHILDRENFIRST commercial launched on November 20th, 2020 on the occasion of #WorldChildrenDay2020

The avalanche of negative comments coming from social media, triggering what in jargon is called “flame”, overwhelmed the organization with insults, catapulting them into the middle of a reputational crisis.


#ChildrenFirst …yes but with grace!