The case of Vincenzo Schettini: 4 key points for managing a communications crisis. Do not…
Mario Lanza2 March 2026
Non copiare le strategie dei grandi brand. Impara invece a lavorare con metodo, processi chiari…
Mario Lanza28 January 2026
Discover why knowing your buyer persona is not enough. Each stage of the journey requires…
Mario Lanza7 January 2026
Explore how limited budgets, time, and imperfect data impact real-world marketing and consulting strategies, beyond…
Mario Lanza17 December 2025
Discover how human dynamics impact real-world marketing & consulting, moving beyond textbook theories.
Mario Lanza26 November 2025
Discover the 5 common customer retention mistakes that make you lose customers and how to…
Mario Lanza5 November 2025
Discover what the Customer Journey is and how to map the customer's path to create…
Mario Lanza15 October 2025
Automate to humanize. Enhance customer experience and retention with personalized communication, without excessive costs.
Mario Lanza24 September 2025
Discover how to create valuable communications and make customers feel important. The product is no…
Mario Lanza3 September 2025
