AssessmentAwareness Using Google Ads for market researchIn Google Ads you can access some information hidden in AnalyticsMario Lanza14 April 2020
GeneralAwareness Google Ads or SEO activities? What should be done?SEO and PPC are both important and must be carried out in parallelMario Lanza8 April 2020
GeneralAssessmentAwareness A gap in digitalization and digital skillsItaly is slowly trying to increase the digitalization of SMEs but it's not easyMario Lanza23 March 2020
General Reporting and Funnel marketingReporting is the compass of our ships. You can't manage what you don't measure.Mario Lanza19 September 2019