Funnel marketing: let's discover together how to widen the funnel to improve the performance of…
Mario Lanza21 June 2024
RFM Analysis is a methodology to segment buyers according to their purchasing behaviour.
Mario Lanza29 April 2024
Discover the dangers of overlooking culture and society in marketing. From financial losses to reputational…
Mario Lanza15 April 2024
Translating is not enough, one must learn to deeply understand how to communicate with different…
Mario Lanza22 March 2024
Customer Experience: the basis for turning a casual customer into a loyal customer
Mario Lanza7 March 2024
How to maximise marketing activities by using customers already in your CRM database
Mario Lanza27 February 2024
Let's get ready to face the shutdown of Universal Analytics. The deadline is July 1st…
Mario Lanza10 February 2023
Use the Empathy Map as a simple and effective tool to understand your Buyer Personas
Mario Lanza7 November 2022
