Mario Lanza

Action Awareness

Buyer Persona in reverse: the customers I don’t want

Use ad and landing page copy as a filter to get only the best clients

Mario Lanza5 October 2022

Action

We should open a TikTok account, like Silvio!

TikTok is the trend of the moment but don't be there just to have another…

Mario Lanza11 September 2022

Awareness

Twitch: what is happening?

What's the magic in Twitch and why this platform is so relevant

Mario Lanza5 March 2021

Action Assessment Awareness

Marketplace or Proprietary e-Commerce?

What to consider when choosing how to sell online

Mario Lanza20 December 2020

Action

Lockdown and smart working… here we go again

It's lockdown time again. But this time we can count on experience!

Mario Lanza24 November 2020

General

Don’t mess with TikTok

The worst thing you can do is to underestimate the next social media platform.

Mario Lanza2 July 2020

Assessment Awareness

Different goals, different targets

Using Google Ads you can intercept additional lines of communication to engage additional targets

Mario Lanza8 May 2020

General

Post Coronavirus – Which entrepreneurs will be saved?

Covid 19 is like the perfect storm. Use it to re-evaluate your business model.

Mario Lanza7 May 2020

Assessment Awareness

Different timings

The time needed to climb the SERP with SEO can be buffered by using Ads

Mario Lanza29 April 2020