Action We should open a TikTok account, like Silvio!TikTok is the trend of the moment but don't be there just to have another… Mario Lanza11 September 2022
Awareness Twitch: what is happening?What's the magic in Twitch and why this platform is so relevant Mario Lanza5 March 2021
ActionAssessmentAwareness Marketplace or Proprietary e-Commerce?What to consider when choosing how to sell online Mario Lanza20 December 2020
Action Lockdown and smart working… here we go againIt's lockdown time again. But this time we can count on experience! Mario Lanza24 November 2020
Assessment You don’t own your social media channelsHow to avoid investing time and resources in something you don't own Mario Lanza31 July 2020
General Don’t mess with TikTokThe worst thing you can do is to underestimate the next social media platform. Mario Lanza2 July 2020
AssessmentAwareness Different goals, different targetsUsing Google Ads you can intercept additional lines of communication to engage additional targets Mario Lanza8 May 2020
General Post Coronavirus – Which entrepreneurs will be saved?Covid 19 is like the perfect storm. Use it to re-evaluate your business model. Mario Lanza7 May 2020
AssessmentAwareness Different timingsThe time needed to climb the SERP with SEO can be buffered by using Ads Mario Lanza29 April 2020
AssessmentAwareness Brand defenseYou should use Ads to defend your brand keywords otherwise your competitors will do Mario Lanza28 April 2020