Learn how to measure the customer experience with 16 key metrics. A practical guide to…
Mario Lanza5 February 2025
Discover how McDonald's tailors communication to diverse global cultures, applying Hofstede's 5 dimensions to effectively…
Mario Lanza21 October 2024
Can Funnel Marketing be used as a system to analyze the customer journey? Yes. Let's…
Mario Lanza19 July 2024
Funnel marketing: let's discover together how to widen the funnel to improve the performance of…
Mario Lanza21 June 2024
Funnel Marketing: learning how to analyse marketing paths in order to improve results
Mario Lanza21 May 2024
RFM Analysis is a methodology to segment buyers according to their purchasing behaviour.
Mario Lanza29 April 2024
Translating is not enough, one must learn to deeply understand how to communicate with different…
Mario Lanza22 March 2024
How to maximise marketing activities by using customers already in your CRM database
Mario Lanza27 February 2024
