Action The customer experience imperative in modern marketingCustomer Experience: the basis for turning a casual customer into a loyal customerMario Lanza7 March 2024
GeneralActionAssessment Maximising lead value: the potential of CRM in modern marketingHow to maximise marketing activities by using customers already in your CRM databaseMario Lanza27 February 2024
ActionAwareness Google Analytics: what happens in 2023? – Part 2Do we necessarily have to switch to Analytics 4? Do we have alternatives?Mario Lanza18 April 2023
Action Google Analytics: what happens in 2023?Let's get ready to face the shutdown of Universal Analytics. The deadline is July 1st…Mario Lanza10 February 2023
ActionAwareness A matter of empathyUse the Empathy Map as a simple and effective tool to understand your Buyer PersonasMario Lanza7 November 2022
ActionAwareness Buyer Persona in reverse: the customers I don’t wantUse ad and landing page copy as a filter to get only the best clientsMario Lanza5 October 2022
Action We should open a TikTok account, like Silvio!TikTok is the trend of the moment but don't be there just to have another…Mario Lanza11 September 2022
ActionAssessmentAwareness Marketplace or Proprietary e-Commerce?What to consider when choosing how to sell onlineMario Lanza20 December 2020
Action #ChildrenFirst …yes, but with grace!Telefono Azzurro, good intentions and reputational backlash. What happened?Michela Di Michele9 December 2020
Action Digital transformationThe 4 Digital Transformation pillars according to McKinsey (an to us)Alfonso Pace27 November 2020