AwarenessGeneral Communicating valueCommunication is the tool used for moving the customer through the stages of the customer…Alfonso Pace10 August 2020
AwarenessGeneral Delivering the value propositionHow do we deliver the value proposition? The 4 pillars of executionAlfonso Pace3 August 2020
Awareness How to build a value propositionHow can we design the correct value proposition for each target?Alfonso Pace27 July 2020
AwarenessGeneral From expectations, to segmentation, and buyer personasSegmentation and Buyer Personas, are they the same or not?Alfonso Pace20 July 2020
AwarenessGeneral Understanding customer satisfactionThe 6 pillars of customer satisfaction explainedAlfonso Pace13 July 2020
GeneralAssessmentAwareness The phenomenon of Business NetworksBusiness Networks are becoming more and more popular in Italy as a way to compete…Michela Di Michele12 May 2020
AssessmentAwareness Different goals, different targetsUsing Google Ads you can intercept additional lines of communication to engage additional targetsMario Lanza8 May 2020
AssessmentAwareness Different timingsThe time needed to climb the SERP with SEO can be buffered by using AdsMario Lanza29 April 2020
AssessmentAwareness Brand defenseYou should use Ads to defend your brand keywords otherwise your competitors will doMario Lanza28 April 2020
GeneralAwareness SEO positioning is not infiniteIt is virtually impossible to optimize our content for every possible user search. Leave this…Mario Lanza21 April 2020