ActionAwareness A matter of empathyUse the Empathy Map as a simple and effective tool to understand your Buyer PersonasMario Lanza7 November 2022
ActionAwareness Buyer Persona in reverse: the customers I don’t wantUse ad and landing page copy as a filter to get only the best clientsMario Lanza5 October 2022
Awareness Twitch: what is happening?What's the magic in Twitch and why this platform is so relevantMario Lanza5 March 2021
Awareness Vaccines and Communication on Social MediaThe choice whether to get vaccinated or not is different from the choice of which…Michela Di Michele3 February 2021
Awareness Critical media literacyBanning Trump from social networks may be right but won't solve the problemMichela Di Michele22 January 2021
ActionAssessmentAwareness Marketplace or Proprietary e-Commerce?What to consider when choosing how to sell onlineMario Lanza20 December 2020
Awareness Do it for the Vine!The short but intense story of Vine that changed Internet video foreverSimona De Rubis12 November 2020
Awareness Boycott FacebookA difficult moment for Facebook. New ethical choices for advertisers.Simona De Rubis7 October 2020
AwarenessGeneral Communicating valueCommunication is the tool used for moving the customer through the stages of the customer…Alfonso Pace10 August 2020
AwarenessGeneral Delivering the value propositionHow do we deliver the value proposition? The 4 pillars of executionAlfonso Pace3 August 2020