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Data visualization, data analysis, or reporting.

There is much talk about it, but in practice, how do we do it? Or at least, are there useful tools that can help us concretely analyze data, visualize them clearly, and structure them in a way to transmit them to others and make them a real communication tool?

In our now habitual Digital Tea #6, we tried to answer this very operational question with equally pragmatic responses.

37 minutes of suggestions, advice, and sharing of experiences that start from the tools that each of us can “have at home,” without esoteric ingredients or prohibitively expensive tools.

Let’s start with a great classic that perhaps no one thinks about anymore: Excel.

Excel still holds great potential, it is flexible and powerful, but perhaps more than any other tool, it requires an important basic statistical knowledge and a clear awareness of where one wants to go.

We then proceed with a quick look at Google Data Studio for the analysis of web properties, modern and above all integrable with tools like Google Documents that can become, in turn, a data source.

Then there are resources like Oviond (which we are experimenting with, so for further information and opinions feel free to write to us) and Databox, third-party tools for the analysis of web properties.

For the more creative spirits and the irreducible humanists, we have not overlooked useful tools for data storytelling: Picktochart, Infogram, with which it is possible to represent data through images facilitating understanding.

Last but not least, as they say, a very composite tool that can be useful for a variety of needs, so keep it in mind because we say it’s an ingredient that is always useful to have in the pantry, like oil, salt, chili… something that, in short, always saves you: TalkWalker (no, we are not paid to promote it. editor’s note). The Free Social Search is also part of its world and will help you turn the data collected from the web into captivating dashboards, also for possible use in internal communication.

Happy listening!