digital marketing

Marketing Tales

Marketing Tales | An interview with Virgilio Gay | Cooperativa Sociale La Torre

Between territorial marketing, market orientation, and the metaverse.

Alfonso Pace30 May 2023

Marketing Tales

Marketing Tales | Interview with Giorgio Gandellini of Nestplan International

Where do Italian managers and entrepreneurs fall short if compared to international competition

Alfonso Pace23 March 2023

Marketing Tales

Marketing Tales | Interview with Carlo Palermo from Mammarancia

Selling bio oranges from Sicily throughout Europe? It can be done!

Alfonso Pace28 February 2023

Awareness General

Are you sure about your market orientation?

5 symptoms that you are not so market oriented as you thought

Alfonso Pace15 December 2022

Action Awareness

A matter of empathy

Use the Empathy Map as a simple and effective tool to understand your Buyer Personas

Mario Lanza7 November 2022

Action Awareness

Buyer Persona in reverse: the customers I don’t want

Use ad and landing page copy as a filter to get only the best clients

Mario Lanza5 October 2022

Digital Tea

Digital Tea #12: Big News at Facebook

A focus on what is happening at Facebook

Warp 722 September 2020

Digital Tea

Digital Tea #11: Where Were We? A Recap

What happened during the summer? The world of digital never stops.

Warp 715 September 2020

Digital Tea

Digital Tea #10: From Influencer Marketing to Reels. What Happened in Digital Marketing?

How the digital marketing scenario is changing

Warp 718 August 2020

Digital Tea

Digital Tea #9: The Cemetery of Forgotten Social Networks – part 2/2

A second take about the social network that made history but didn't make it to…

Warp 711 August 2020

digital marketing

Marketing Tales | An interview with Virgilio Gay | Cooperativa Sociale La Torre

Marketing Tales | Interview with Giorgio Gandellini of Nestplan International

Marketing Tales | Interview with Carlo Palermo from Mammarancia

Are you sure about your market orientation?

A matter of empathy

Buyer Persona in reverse: the customers I don’t want

Digital Tea #12: Big News at Facebook

Digital Tea #11: Where Were We? A Recap

Digital Tea #10: From Influencer Marketing to Reels. What Happened in Digital Marketing?

Digital Tea #9: The Cemetery of Forgotten Social Networks – part 2/2

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