You should use Ads to defend your brand keywords otherwise your competitors will do
Mario Lanza28 April 2020
It is virtually impossible to optimize our content for every possible user search. Leave this…
Mario Lanza21 April 2020
Italy is slowly trying to increase the digitalization of SMEs but it's not easy
Mario Lanza23 March 2020
Managerial gaps in Italian companies should be addressed and solved as soon as possible
Michela Di Michele21 March 2020
Reporting is the compass of our ships. You can't manage what you don't measure.
Mario Lanza19 September 2019
On digital channels you can measure almost everything but you need a culture of assessment
Alfonso Pace29 June 2019
From YouTube
Intervista a Virgilio Gay Cooperativa Sociale La Torre
Fra marketing territoriale, orientamento al mercato e metaverso. Per Storie di Marketing abbiamo incontrato Virgilio Gay in una conversazione che ha toccato molti temi dal marketing territoriale, al turismo, all’orientamento al mercato, alla digitalizzazione al metaverso.















