marketing

Action Awareness

Google Analytics: what happens in 2023? – Part 2

Do we necessarily have to switch to Analytics 4? Do we have alternatives?

Mario Lanza18 April 2023

Awareness General

Are you sure about your market orientation?

5 symptoms that you are not so market oriented as you thought

Alfonso Pace15 December 2022

Action Awareness

A matter of empathy

Use the Empathy Map as a simple and effective tool to understand your Buyer Personas

Mario Lanza7 November 2022

Action Awareness

Buyer Persona in reverse: the customers I don’t want

Use ad and landing page copy as a filter to get only the best clients

Mario Lanza5 October 2022

Action

We should open a TikTok account, like Silvio!

TikTok is the trend of the moment but don't be there just to have another…

Mario Lanza11 September 2022

Digital Tea

DigitalTea #22 | Vaxzevria: rebranding or just naming?

Why the anti-Covid19 vaccine AstraZeneca has been renamed to Vaxzevria?

Warp 73 May 2021

Action Assessment Awareness

Marketplace or Proprietary e-Commerce?

What to consider when choosing how to sell online

Mario Lanza20 December 2020

Digital Tea

Digital Tea #7: Brandpolitik

What are the true numbers (and reasons) behind the Stop Hate for Profit movement?

Warp 714 July 2020

Awareness General

Understanding customer satisfaction

The 6 pillars of customer satisfaction explained

Alfonso Pace13 July 2020

Google Analytics: what happens in 2023? – Part 2

Are you sure about your market orientation?

A matter of empathy

Buyer Persona in reverse: the customers I don’t want

We should open a TikTok account, like Silvio!

DigitalTea #22 | Vaxzevria: rebranding or just naming?

Marketplace or Proprietary e-Commerce?

Digital Tea #7: Brandpolitik

Understanding customer satisfaction

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